Understanding Search Engine Optimization

How Does Search Engine Optimization Work?

There are two core factors that control your search engine optimization and search rankings. These are your website structure/on-page content and your off-page activity otherwise called link building.

Google determines relevance and compliance by reviewing each page of your website. If you pass the load speed, duplicate content, over optimization filters that remove the lowest quality sites from Googles index of good sites that are elligible to rank, then Google uses the content on your pages to determine your suitability to Continue reading “Understanding Search Engine Optimization”